Did you know? There are 30.2 million small businesses in this country. Small businesses make up 99.7% of all United States businesses (SBA.gov).
How does the internet play into our world and economy, heavily driven by entrepreneurs and business owners?
Half the world’s population is now online (Statista). And online shopping is one of the most popular online activities worldwide (Statista). Ecommerce itself, the act of buying on the internet, is an industry worth over $3 trillion per year in the U.S. alone, predicted to reach $6.54 trillion US dollars in 2022.
…But today, there’s one big, massive problem for those that want to enter the market of online business without wasting a ton of time and money.
Does traditional higher-education even teach how to succeed in this world?
I believe the simplest way to earning income online is to buckle in and learn a profitable skill that you can directly map to achievable income.
Achievable income can be built by identifying a market pain point, verified by income already being made in that segment to a large extent, and then picking the one you’d enjoy solving (based on your passions).
To grow the income you make from your skillset, you simply need clients, and a team. As you grow, you can invest back into the economy by hiring contractors or employees to deliver on your skillset for you and service your clients.
This is the secret behind my four profitable brands thus far. (And I’ve failed college twice.)
My brands and my story have been featured in Forbes, Entrepreneur, and I’ve published three books that have sold thousands of copies around the world. All without traditional education.
The reason I’m writing this book is I believe education needs to CHANGE, and I’d like to give today’s learners something truly relevant (and even pandemic-friendly!) to use.
I have a six-year-old daughter of my own that I’m hesitant to send to college one day — if she wants to follow in her mom’s footsteps. Why should I encourage her to go in debt and sink years of her life into a learning method that may not even be relevant, when it comes to making money in this digital age?
A skillset that she could mobilize quickly and use to make money online is EXACTLY what I want to teach her, so she knows all her options.
This is what I’m writing the book about and on.
It’s for smart kids, just like my daughter. It’s also for career dropouts and lifelong learners.
In late 2019, I polled my audience on the idea for the book (around 12,000 people), and the consensus was that it was 100% needed. My audience included parents who were vocal about giving this book to their high school kids to read. The larger part of my audience included marketers in their 20s, 30s, up to late 50s, who were still finding themselves unable to use their college degree. Participants from my audience’s wide variety of age groups, demographics, types, loved the idea of Skip the Degree, Save the Tuition. When I personally conversed with a few of them, they were very concerned that the stigma out around “you can become a YouTuber and get rich” isn’t true.
They asked me to write a REAL route from passion to revenue.
That’s what I’m working on.
Vanity metrics mean nothing. I KNOW how to take a passion and turn it into an income. I’ve been teaching students how to do this in my courses for years. I know how to build and monetize a skillset based on your passions.
…And I want to make that knowledge accessible – to ALL.
This is the book I’m writing. I have a lead co-author: the amazing Dr. Ai Addyson-Zhang. And together, we’re getting a bunch of top-level experts involved in the book.
Ready? This is a game-changer.
I cannot wait to serve it to you.
– Julia, Lead Author
Summary: Skip the Degree, Save the Tuition: Your A-Z Pathway to Teach Yourself a Money-Making Online Skillset is a powerful training guide for young people facing the decision of college, their parents, AND career dropouts still in search of their passion. This book speaks to all groups.
Created by two real-life practitioners, Julia McCoy and Dr. Zhang, this book will contain ZERO fluff. You’ll receive a tangible route to a life you love, built on skills you already have. And, you’ll learn how to uncover and cultivate those skills. The younger you start, the better — but it’s never too old! Discover your passion and build a real, thriving income source without the debt, no matter your place or age.
Predicted length will be around 200 pages, with 15-20 chapters split up among six core sections. First, you’ll learn why education needs to change and what is wrong with our education system, in a powerful lead chapter backed up with data, studies, and proven concepts, written by Dr. Ai Zhang. Then, Julia takes you down the roadmap she’s developed to teach you exactly how to do what she’s done — identify what sets your heart on fire, uncover a path directly from passion and purpose to income, build a strong business and personal brand, and and thrive because of your money-making skills. Julia’s new concept, named the Four L’s, will give readers breakthrough clarity that instantly provides defined clarity for their path to create a life based on passion and income.